Marketing Plan Template

Use this tool to help you develop an integrated Marketing Plan. Sections include: Executive Summary, Strategic Business Objectives, Market Segmentation, Profiling & Positioning, Marketing Communications Strategy Plans, Marketing Communications Schedule, and Budget & Results Measurement.

Marketing Calendar Template 2010

Use this template to create a marketing calendar for all of your marketing activities in 2010.

Marketing Calendar Template 2009

Use this template to create a marketing calendar for all of your marketing activities in 2009.

Marketing Collateral Management Tool

Use this tool to manage your marketing collateral and ensure your documents are up-to-date and distributed.

Positioning your Company and its Products

In a crowded marketplace, where your customers and prospects are bombarded with a continuous stream of competing marketing messages, how do you make sure your messages are heard? Companies whose messages penetrate through a noisy marketplace have positioned themselves well by staking out a territory – a position – which they are uniquely qualified to occupy.

Companies that have effectively positioned themselves have a competitive advantage. They are able to create a market position resulting in the clarity and focus necessary to outperform their rivals. Demand Metrics eWorkshop on Positioning will provide you with tools and practical guidance on how to discover or refine company and product positioning. You’ll learn:

1. What Positioning is and why it is important
2. The role Positioning plays in product launches
3. How to develop a Competitive Product Position Map using Demand Metric tools to assess your market position against your competitors’ market positions.
4. How to develop Product Positioning and a Product Positioning statement using the Demand Metric Product Positioning Tool
5. How to leverage your positioning statement in all marketing communications to achieve greater message consistency and effectiveness, thereby gaining a competitive advantage

The tools and training you receive will help you understand the value of positioning your company and its products, and equip you to lead a positioning planning process for your organization.

Learn more or register today for this special eWorkshop…

Building an Effective, Sustainable Media Relations Campaign

The media, in almost any form, provides what is arguably the most credible source of information for customers & prospects seeking insight into the companies with which they will do business. All companies, particularly smaller ones, need a strategy for communicating through the media to create awareness.

An effective media relations strategy can help level the field of competition for small and medium-sized companies who cannot outspend larger rivals on advertising.

Demand Metric & Marketing Experiments’ eWorkshop & Premium Tool-Kit ‘Building an Effective, Sustainable Media Relations Campaign’ provides you with tools and practical guidance on how to plan, execute and sustain a media relations campaign that produces beneficial editorial coverage. You’ll learn:

1 – How to assess your media relations maturity in these key areas:

• Media awareness
• Positioning
• Internal support
• Media relations expertise
• Media relations process
• Media relationships

2 – How to use the assessment results to prioritize your investment of time and resources in media relations activities.

3 – How to identify & manage editorial opportunities and organize your media relations campaign.

4 – How to track your media coverage and placements in relation to top competitors.

The tools and training you receive will give you the knowledge and confidence to internally manage a media relations campaign.

Learn more or Purchase this special eWorkshop On Demand…