The media, in almost any form, provides what is arguably the most credible source of information for customers & prospects seeking insight into the companies with which they will do business. All companies, particularly smaller ones, need a strategy for communicating through the media to create awareness.
An effective media relations strategy can help level the field of competition for small and medium-sized companies who cannot outspend larger rivals on advertising.
Demand Metric & Marketing Experiments’ eWorkshop & Premium Tool-Kit ‘Building an Effective, Sustainable Media Relations Campaign’ provides you with tools and practical guidance on how to plan, execute and sustain a media relations campaign that produces beneficial editorial coverage. You’ll learn:
1 – How to assess your media relations maturity in these key areas:
- Media awareness
- Positioning
- Internal support
- Media relations expertise
- Media relations process
- Media relationships
2 – How to use the assessment results to prioritize your investment of time and resources in media relations activities.
3 – How to identify & manage editorial opportunities and organize your media relations campaign.
4 – How to track your media coverage and placements in relation to top competitors.
The tools and training you receive will give you the knowledge and confidence to internally manage a media relations campaign.
