In a crowded marketplace, where your customers and prospects are bombarded with a continuous stream of competing marketing messages, how do you make sure your messages are heard? Companies whose messages penetrate through a noisy marketplace have positioned themselves well by staking out a territory – a position – which they are uniquely qualified to occupy.
Companies that have effectively positioned themselves have a competitive advantage. They are able to create a market position resulting in the clarity and focus necessary to outperform their rivals. Demand Metrics eWorkshop on Positioning will provide you with tools and practical guidance on how to discover or refine company and product positioning. You’ll learn:
- What Positioning is and why it is important
- The role Positioning plays in product launches
- How to develop a Competitive Product Position Map using Demand Metric tools to assess your market position against your competitors’ market positions.
- How to develop Product Positioning and a Product Positioning statement using the Demand Metric Product Positioning Tool
- How to leverage your positioning statement in all marketing communications to achieve greater message consistency and effectiveness, thereby gaining a competitive advantage
The tools and training you receive will help you understand the value of positioning your company and its products, and equip you to lead a positioning planning process for your organization.
