Brand Assessment Tool

Use this prescriptive self-assessment tool to evaluate your organization from a Branding perspective. Rate your compliance with best practices across the following dimensions: Brand Strategy, Brand Alignment, Brand Communication, and Brand Execution. Once you have completed the assessment, you will immediately be provided with results and recommendations for improvement.

Win Loss Analysis Tool

Use this tool to track your competitive wins and losses. The “Analysis Tab” will allow you to track your wins and losses by Prospect/Customer, Industry, Product/Program, Close Date, Amount, Top Reason, Secondary Reason, and Tertiary Reason. The remaining tabs will provide you with a visual representation of your results and will help you communicate these results with key stakeholders.

Responsibility Assignment Matrix

Use this template to clarify roles and responsibilities in cross-functional/departmental projects and processes. Customize this matrix so that each piece of the project/process shows who needs to contribute what in order for the project to be completed.

Campaign Impression Calculator

Use this Campaign Impression Calculator to determine your cost per impression across the following forms of communication: Email, E-Zine, Print, Website, Direct Mail, and Sponsorship. The “Summary Tab” will automatically calculate your results and the “Charts Tab” will help you communicate these results with key stakeholders.

Lead Generation & Marketing Automation How-To Guide

 

Lead Generation is the top priority for marketing directors in 2009. More importantly, marketers are being charged with defending their budgets and demonstrating real ROI for their marketing programs. Use this How-To Guide to learn how other world-class companies are developing lead generation infrastructures that automate key processes, measure results, and provide a steady flow of qualified leads their sales organizations.

How Will This How-To Guide Help You?

1 – Proven Step-By-Step Framework

2 – Clearly Defined Action Items

3 – Practical Templates & Tools (90)

This guide was created to help you assess your capabilities, develop an effective lead generation strategy, organize resources & responsibilities, design and produce marketing collateral, increase website traffic & functionality, develop public/analyst relations, understand marketing automation options, and implement lead generation programs.

Implementing a Results Only Work Environment

Recently, Best Buy’s corporate office implemented a Results-Only Work Environment, following focus group sessions which revealed that employees most wanted TRUST from their leadership team. Best Buy has benefited so far from reduced voluntary staff turnover, a 35% increase in productivity, and immense improvements in employee satisfaction. Use our Employee Satisfaction Survey to get started on this path.

What is a Results-Only Work Environment (ROWE)?

A Results-Only Work Environment is a modern approach to management that does not assume that physical time spent in the office equates to higher employee productivity. The goal of the program is to judge performance based on output, not on hours spent in the office or attending meetings.

What’s Required for a Successful ROWE Program?

• Self-motivated & Professional Staff – a ROWE for a contact center full of recent University graduates is not the optimal culture to implement this type of work environment. Professional Services organizations and corporate offices are ideally suited for a ROWE culture.
• Web-Based Information Systems - as ROWE calls for more ‘flex-time’ and working remotely, access to information systems such as email, phones, CRM, ERP, or other back-office systems becomes critical. Be sure to discuss your remote access policies and procedures with I/T before making a decision.
• Program Milestones & Metrics – as with any major program, gauges for success must be set-up and monitored through the entire implementation. Common Key Performance Indicators (KPIs) include: productivity, employee satisfaction, efficiency metrics, and voluntary employee turnover rates.