Marketing Plan Template

Use this tool to help you develop an integrated Marketing Plan. Sections include: Executive Summary, Strategic Business Objectives, Market Segmentation, Profiling & Positioning, Marketing Communications Strategy Plans, Marketing Communications Schedule, and Budget & Results Measurement.

Show Responsibility with a Sustainability Report

Regulatory compliance, climate change awareness, and strong corporate governance have lead to a rapid increase in the number of organizations who choose to provide a Sustainability Report to their internal and external stakeholders. Good corporate citizenry has many business benefits including cost savings, increased staff recruitment and retention, and improved customer loyalty and brand preferences.

What Information Needs to be Reported?

• Approach to Sustainability - a letter from your CEO that clearly communicates your commitment to becoming a more sustainable organization is critical, along with a chart that demonstrates stakeholder engagement.
• Company Profile – provide a corporate overview, awards & recognition, and milestones of the company’s evolution from its inception to present day.
• Governance, Ethics and Compliance - describe your governance structure, reporting relationships, and Codes of Ethics that your organization follows.
• Employees - how does your organization ensure a sustainable workforce?
• Environment, Health and Safety – Environmental & Safety KPIs & metrics.
• Product Responsibility - have you ‘greened’ any product related processes?
• Supply Chain - are you increasing the sustainability of your supply chain?
• Community Support – donations, scholarships, sponsorships, and grants.
• Economic Impact – what economic value are you generating & distributing?
• Sustainability Reporting – what is your Global Reporting Initiative Index?