Business Strategy Prioritization Tool

Use this tool to evaluate your strategic initiatives based on their strategic fit, economic impact, and feasibility. Once you have ranked each project, view the bubble matrix chart and communicate the findings of your analysis.

Sales Operations Prioritization Tool

Use this tool to evaluate your sales operations initiatives based on their strategic fit, economic impact, and feasibility. Once you have ranked each project, view the bubble matrix chart and communicate the findings of your analysis.

CRM Program Prioritization Tool

Use this tool to evaluate your CRM program initiatives based on their strategic fit, economic impact, and feasibility. Once you have ranked each project, view the bubble matrix chart and communicate the findings of your analysis.

Map Strategy with Balanced Scorecard

Effectively developing and communicating high-level business strategy is essential for organizations looking to achieve market leadership. Additionally, creating a results-oriented culture requires a comprehensive management system. Use Demand Metric’s downloadable Balanced Scorecard Strategy Map tool as a basis for implementing a proven business performance management methodology.

What is the Balanced Scorecard Approach?

Developed in 1992 by Kaplan & Norton, the balanced scorecard provides: a method for aligning business strategy with vision & mission; a system for developing key performance indicators that drive success; and the ability to measure performance across the four key perspectives:

• Financial
• Customer
• Business Process
• Learning & Growth

A visual strategy map is created where strategic objectives, measures, targets, and initiatives are developed for each perspective.

Standardizing Performance Reviews

Completing performance reviews on a regular basis is essential for maintaining motivation, assessing department capabilities, and managing your staff effectively. Managers who do not complete performance reviews or deal with performance issues reduce employee morale, decrease credibility of management, diminish organizational effectiveness, and contribute to increased costs for resources. Use Demand Metric’s downloadable Performance Review Template to help you standardize your employee performance review process.

What are the Key Areas to Evaluate & Measure?

• Competency Evaluation – this section provides a series of objective skills, behaviors, and attitudes, and asks respondents to rate the employee’s ability.
• Objectives & Results – compare results for the review period with the pre-defined objectives set at the last performance review.
• Accomplishments – use this area to discuss key accomplishments made in the review period and highlight how these helped the organization hit its goals.
• Strengths & Opportunities – document the top 3 strengths and opportunities for improvement. These areas will be evaluated in subsequent performance reviews to determine if the employee is developing new skills & abilities.
• Suggestions for Organizational Improvement – this section allows the employee to suggest any business processes that could be improved. It is very important that a review is a two-way process; be sure to take these ideas to heart and go to bat for your team with Senior Management.
• Professional Development Plan – development plan should include specific development objectives, related activities to support knowledge & skill growth, and measures & timeframes for completion.

Profile Customers to Manage Opportunities

Customer Profiles can be used in conjunction with Key Account Plans to strategize and report on revenue opportunities with senior management. Additionally, these tools can be further leveraged to internally communicate target customers for training purposes. The equivalent of this tool for external uses is a Case Study. Use Demand Metric’s Customer Profile Template to more effectively manage sales opportunities by providing a simple reporting tool for senior sales management.

What Can Customer Profiles be Used For?

• Internal Training – customer profiles are a great vehicle to promote understanding related to what a happy, profitable customer looks like. Use this method to get your new recruits on the right track.
• External Communications - organizations that promote the success of their customers through Case Studies demonstrate their customer-centricity and provide reassurance to prospective clients that their solution is solid.
• Reporting on Opportunities – these one page documents are excellent for reporting on new business opportunities with senior management. Instead of asking senior leaders to run reports in a CRM system, you can provide them with the information they need to help out with client strategizing.
• Documenting Action Plans – once you have reviewed the current and future opportunities associated with this customer, document your step-by-step action plan to eliminate any confusion related to next steps.