SEO Maturity Assessment

 

Use this simple assessment tool to help you measure your organization’s search engine optimization maturity across 4 key success drivers. 

Free Web Analytics from Google

Google Analytics is a free application that provides website visit statistics, designed to help marketers track and optimize online advertising and search engine marketing (SEM) campaigns. If you are interested in analyzing where your website visitors came from, page navigation, how long they stayed on your site, and geographic location, Google Analytics can certainly help you.

Google Analytics Features:

• Keyword Campaign Comparison – all online advertisements, email newsletters, affiliate campaigns, referrals, paid links, unpaid links, and keywords are tracked so you can evaluate across campaigns and mediums.
• Executive Summaries – reports on traffic, e-commerce, and conversion trends are provided within an executive dashboard. There are three dashboards to choose from (Executive, Marketer, Webmaster) that provide the ability to quickly view & compare revenue, conversions, and campaigns.
• Google AdWord Integration – Google Analytics is accessible directly from the AdWords interface, and automatically populates all keyword & cost data.
• Trend Reporting – the Google Analytics interface provides reporting that compares metrics across time, to guide proactive decision-making.
• E-commerce & Funnel Visualization – if you are running an e-commerce site, Google Analytics traces all transactions to campaigns and keywords, helps identify loyalty & latency metrics, and report revenue sources. The funnel visualization feature helps marketers understand bottlenecks in the checkout process so they can increase their chances of successful conversion.
• GeoTargeting – this feature provides a visual map which highlights where your visitors are geographically located.

Pull Prospects with Google AdWords

If you are looking to drive traffic to your website, Google AdWords is a cost-effective method which delivers measurable results to marketers. Visit the AdWords website to learn more, or read further to get a better understanding of the concept.

How does Google AdWords Work?

• Create your Ads – using their selection tool, you pick the relevant keywords and phrases for your business and product lines. There is a keyword engine that will help you build a list of related keywords to your initial selections.
• Set your Budget - you are in full control of ad spending as there no minimum-spending requirements. Google provides keyword traffic and cost estimates, and you have the ability to set a maximum cost-per-click (CPC). This cost structure ensures you are only paying for measurable results.
• Your Ads Appear – when your target audience searches Google using one of your keywords, your ad may appear beside or on top of the search results. This way, you are directly targeting prospects that are already interested.
• Gain Web Leads - when a prospect clicks on your ad, they are immediately brought to your website to learn more about your offerings.
• Measure Results - Google AdWords is integrated with Google Analytics. See Demand Metric’s article Free Web Analytics from Google, to implement a simple reporting platform that tracks user activity, time spent on your site, etc.

Finding ROI with Online Advertising Campaigns

Search engine keyword programs like Google AdWords and other pay-per-click (PPC) advertising campaigns have proven to be an exceptionally inexpensive method for generating web traffic, qualified leads, and online web-sale revenues. Determining how much daily budget to set aside; knowing the right amount to spend per-click; and assessing ROI, can be much more difficult tasks. Use our downloadable Online Advertising ROI Calculator for help with your next program.

What are the Key Considerations?

• Product Price – what is the online selling price for your product?
• Cost of Goods Sold – for each unit of product sold, what are your costs?
• Lead Conversion % – what percentage of web visitors will purchase?
• Daily Advertising Budget – what is the max you are willing to spend daily?
• Cost Per Click – how much does it cost to purchase keywords/ad clicks?
• Daily Leads – how many leads (web visitors) will your budget provide?
• Revenue Per Month – how much incremental revenue will be generated?