Management and Leadership Metrics Dashboard

Use this tool to define, track, and report on your key management & leadership metrics and key performance indicators. All the metrics can be easily customized to suit your organization’s needs.

Marketing Calendar Template 2009

Use this template to create a marketing calendar for all of your marketing activities in 2009.

Marketing Collateral Management Tool

Use this tool to manage your marketing collateral and ensure your documents are up-to-date and distributed.

Preparing an Accurate Marketing Budget

Although every department is expected to prepare an annual budget, most do not understand the intrinsic value of effectively leveraging this management process. Take a step back from the budget and evaluate what your department will be expected to deliver this year. Next, identify which budget model will provide the most value to your department. Use Demand Metric’s downloadable Department Budget Template to help you prepare your annual budget.

Budgeting Models:

• Zero-based Budgeting - this model assumes that you are building your budget from scratch this year. Working backwards from your department’s strategic plan, estimate costs for each planned program, determine staffing & resource requirements, and project expenses for any other expenditures.
• Priority-based Budgeting - some organizations do not have formalized budgeting procedures in place for the Marketing department. Instead, funds are allocated on an as-needed basis, depending on the priorities of the organization at that time. Use Demand Metric’s Priority Index Tool to help you justify spending in your department based on Feasibility, Fit, & Risk.
• % Change from Last Year – perhaps the most common model for budgeting, the % change model assumes you will spend roughly the same amount of money on Marketing activities, plus or minus a few percentage points. The standard in the industry is to allocate 3-10% of gross revenue to the Marketing department. Start-ups usually require a higher percentage.

Develop a Marketing Analytics Process

Marketing analytics, if used correctly, are a tremendous decision-making tool. They can help marketing executives increase their understanding of critical business functions like customer interactions and market campaign performance. Develop a repeatable marketing analytics function to improve decision-making and project selection. Use Demand Metric’s downloadable Market Research Report to organize your next Analytics project.

What are Marketing Analytics Programs?

Marketing analytics programs are comprised of processes, tools, and techniques for analyzing & converting business data into usable, decision-making information.
See this map on the different types of business analytics.