Website Program Maturity Assessment

Use this prescriptive self-assessment tool to evaluate your organization’s Website Program Maturity. Rate your compliance with best practices across the following dimensions: Strategy, Process, & Skills; Clear Communications; Brand Consistency & Aesthetic Appeal; User Friendliness & Easy Navigation; Search Engine Optimization; Blogs, Social Networks, & Communities; Landing Pages & Lead Conversion; Content; and Analytics. Once you have completed the assessment, you will immediately be provided with results and recommendations for improvement.

Marketing Plan Template

Use this tool to help you develop an integrated Marketing Plan. Sections include: Executive Summary, Strategic Business Objectives, Market Segmentation, Profiling & Positioning, Marketing Communications Strategy Plans, Marketing Communications Schedule, and Budget & Results Measurement.

Marketing Calendar Template 2010

Use this template to create a marketing calendar for all of your marketing activities in 2010.

Marketing Calendar Template 2009

Use this template to create a marketing calendar for all of your marketing activities in 2009.

Pull Prospects with Google AdWords

If you are looking to drive traffic to your website, Google AdWords is a cost-effective method which delivers measurable results to marketers. Visit the AdWords website to learn more, or read further to get a better understanding of the concept.

How does Google AdWords Work?

• Create your Ads – using their selection tool, you pick the relevant keywords and phrases for your business and product lines. There is a keyword engine that will help you build a list of related keywords to your initial selections.
• Set your Budget - you are in full control of ad spending as there no minimum-spending requirements. Google provides keyword traffic and cost estimates, and you have the ability to set a maximum cost-per-click (CPC). This cost structure ensures you are only paying for measurable results.
• Your Ads Appear – when your target audience searches Google using one of your keywords, your ad may appear beside or on top of the search results. This way, you are directly targeting prospects that are already interested.
• Gain Web Leads - when a prospect clicks on your ad, they are immediately brought to your website to learn more about your offerings.
• Measure Results - Google AdWords is integrated with Google Analytics. See Demand Metric’s article Free Web Analytics from Google, to implement a simple reporting platform that tracks user activity, time spent on your site, etc.