Campaign Impression Calculator

Use this Campaign Impression Calculator to determine your cost per impression across the following forms of communication: Email, E-Zine, Print, Website, Direct Mail, and Sponsorship. The “Summary Tab” will automatically calculate your results and the “Charts Tab” will help you communicate these results with key stakeholders.

Marketing Plan Template

Use this tool to help you develop an integrated Marketing Plan. Sections include: Executive Summary, Strategic Business Objectives, Market Segmentation, Profiling & Positioning, Marketing Communications Strategy Plans, Marketing Communications Schedule, and Budget & Results Measurement.

Marketing Calendar Template 2010

Use this template to create a marketing calendar for all of your marketing activities in 2010.

Marketing Calendar Template 2009

Use this template to create a marketing calendar for all of your marketing activities in 2009.

Building an Effective, Sustainable Media Relations Campaign

The media, in almost any form, provides what is arguably the most credible source of information for customers & prospects seeking insight into the companies with which they will do business. All companies, particularly smaller ones, need a strategy for communicating through the media to create awareness.

An effective media relations strategy can help level the field of competition for small and medium-sized companies who cannot outspend larger rivals on advertising.

Demand Metric & Marketing Experiments’ eWorkshop & Premium Tool-Kit ‘Building an Effective, Sustainable Media Relations Campaign’ provides you with tools and practical guidance on how to plan, execute and sustain a media relations campaign that produces beneficial editorial coverage. You’ll learn:

1 – How to assess your media relations maturity in these key areas:

• Media awareness
• Positioning
• Internal support
• Media relations expertise
• Media relations process
• Media relationships

2 – How to use the assessment results to prioritize your investment of time and resources in media relations activities.

3 – How to identify & manage editorial opportunities and organize your media relations campaign.

4 – How to track your media coverage and placements in relation to top competitors.

The tools and training you receive will give you the knowledge and confidence to internally manage a media relations campaign.

Learn more or Purchase this special eWorkshop On Demand…

Competitive Media Coverage Analysis

Use this tool to track your media placements and ad value equivalency in relation to your top 3 competitors.