Growth Rate Calculator

Use this tool to determine your required annual growth rate to meet your desired revenue goal in 3 years. Develop a plan based on the growth rate required to meet your objectives.

Selling Ideas with Business Cases

Your budget has already been reduced drastically this year. Expenditures are being examined very closely by Finance, and projects that do not provide a clear return on investment are being chopped. If this is your situation, you need to read this summary. When times are tough, it is critical that you demonstrate the value of every proposed investment in a clear, logical manner. Use Demand Metric’s Business Case Template to help you justify spending for additional staff or other needed resources.

What is a Business Case?

A Business Case is a formal management communication document that provides an opportunity overview, key success factors, assumptions & decision-making criterion, business impact analysis, sensitivity analysis, risks, contingency plans, and action-oriented recommendations.

How do Business Cases Sell Ideas?

• Demonstrate Preparedness – to increase credibility, document your idea in a structured format that is easy to understand. Demonstrate your thought process, research method, and assumptions, to reduce objections.
• Analyze Cost/Benefit & ROI – clearly document costs & benefits to perform a business impact analysis that shows how your investment will provide measurable returns. Don’t forget about qualitative or intangible benefits that add value but may be more difficult to quantify directly.
• Simplify Decision-Making – being proactive and providing a business case makes it much easier to make decisions to approve or deny projects. As you have already done most of the required critical thinking, approval rates go up.

Pull Prospects with Google AdWords

If you are looking to drive traffic to your website, Google AdWords is a cost-effective method which delivers measurable results to marketers. Visit the AdWords website to learn more, or read further to get a better understanding of the concept.

How does Google AdWords Work?

• Create your Ads – using their selection tool, you pick the relevant keywords and phrases for your business and product lines. There is a keyword engine that will help you build a list of related keywords to your initial selections.
• Set your Budget - you are in full control of ad spending as there no minimum-spending requirements. Google provides keyword traffic and cost estimates, and you have the ability to set a maximum cost-per-click (CPC). This cost structure ensures you are only paying for measurable results.
• Your Ads Appear – when your target audience searches Google using one of your keywords, your ad may appear beside or on top of the search results. This way, you are directly targeting prospects that are already interested.
• Gain Web Leads - when a prospect clicks on your ad, they are immediately brought to your website to learn more about your offerings.
• Measure Results - Google AdWords is integrated with Google Analytics. See Demand Metric’s article Free Web Analytics from Google, to implement a simple reporting platform that tracks user activity, time spent on your site, etc.

Finding ROI with Online Advertising Campaigns

Search engine keyword programs like Google AdWords and other pay-per-click (PPC) advertising campaigns have proven to be an exceptionally inexpensive method for generating web traffic, qualified leads, and online web-sale revenues. Determining how much daily budget to set aside; knowing the right amount to spend per-click; and assessing ROI, can be much more difficult tasks. Use our downloadable Online Advertising ROI Calculator for help with your next program.

What are the Key Considerations?

• Product Price – what is the online selling price for your product?
• Cost of Goods Sold – for each unit of product sold, what are your costs?
• Lead Conversion % – what percentage of web visitors will purchase?
• Daily Advertising Budget – what is the max you are willing to spend daily?
• Cost Per Click – how much does it cost to purchase keywords/ad clicks?
• Daily Leads – how many leads (web visitors) will your budget provide?
• Revenue Per Month – how much incremental revenue will be generated?