Brand Assessment Tool

Use this prescriptive self-assessment tool to evaluate your organization from a Branding perspective. Rate your compliance with best practices across the following dimensions: Brand Strategy, Brand Alignment, Brand Communication, and Brand Execution. Once you have completed the assessment, you will immediately be provided with results and recommendations for improvement.

Campaign Impression Calculator

Use this Campaign Impression Calculator to determine your cost per impression across the following forms of communication: Email, E-Zine, Print, Website, Direct Mail, and Sponsorship. The “Summary Tab” will automatically calculate your results and the “Charts Tab” will help you communicate these results with key stakeholders.

Business Strategy Presentation

Use this tool to present the highlights from your business strategy plan. Sections include: Executive Summary, Situational Analysis, Objectives, Initiatives, Metrics, & Targets, GAP Analysis & Program Prioritization, Monitoring & Measurement.

Website Content Audit Tool

Use this tool to inventory your current web content and audit what needs to be created, modified, or updated.

Management and Leadership Prioritization Tool

Use this tool to evaluate your management & leadership initiatives based on their strategic fit, economic impact, and feasibility. Once you have ranked each project, view the bubble matrix chart and communicate the findings of your analysis.

Website Program Metrics Dashboard

Use this tool to define, track, and report on your key website program metrics and key performance indicators. All the metrics can be easily customized to suit your organization’s needs.