Website Program Maturity Assessment

Use this prescriptive self-assessment tool to evaluate your organization’s Website Program Maturity. Rate your compliance with best practices across the following dimensions: Strategy, Process, & Skills; Clear Communications; Brand Consistency & Aesthetic Appeal; User Friendliness & Easy Navigation; Search Engine Optimization; Blogs, Social Networks, & Communities; Landing Pages & Lead Conversion; Content; and Analytics. Once you have completed the assessment, you will immediately be provided with results and recommendations for improvement.

Marketing Plan Template

Use this tool to help you develop an integrated Marketing Plan. Sections include: Executive Summary, Strategic Business Objectives, Market Segmentation, Profiling & Positioning, Marketing Communications Strategy Plans, Marketing Communications Schedule, and Budget & Results Measurement.

Marketing Calendar Template 2010

Use this template to create a marketing calendar for all of your marketing activities in 2010.

Marketing Calendar Template 2009

Use this template to create a marketing calendar for all of your marketing activities in 2009.

Website Vendor Selection Tool

Use this Website Vendor Selection Tool to assess, score & compare website vendors during the selection process.

Website ROI Calculator

Use this tool to calculate the results of your website development initiatives. Develop benchmarks for visits, average pageviews, conversion rates, costs, and revenues. Compare your results with historical averages.