Marketing Plan Template

Use this tool to help you develop an integrated Marketing Plan. Sections include: Executive Summary, Strategic Business Objectives, Market Segmentation, Profiling & Positioning, Marketing Communications Strategy Plans, Marketing Communications Schedule, and Budget & Results Measurement.

Sales Growth Teams Drive Revenue

Achieving ever-increasing revenue targets requires that new recruits and average performers are equipped with the right tools, resources, training, and knowledge. Establishing a Sales Growth Team can help you transfer sales & marketing Best Practices from your top performers to those who need them most. Use Demand Metric’s downloadable Sales Growth Team Charter template to set a mandate for this new team.

What are the Benefits of Sales Growth Teams?

• Increased Performance – when Best Practices are shared between top performers and those struggling to hit their goals, both the coach and the trainee typically increase productivity, which drives performance.
• Process Improvements – as leaders in the Sales & Marketing departments begin to analyze how they do their job effectively, suggestions for improving processes are a natural result. Gaps in training, system limitations, and other inefficiencies are identified and can be rectified by the Sales Growth Team.
• Open, Honest, Communication – establishing a Sales Growth Team is an excellent way to keep a pulse on the perceptions of your sales & marketing staff. Having a forum to informally communicate what is not working well will certainly provide insight into the real issues your team is facing.

Performing a Solid GAP Analysis

Examining your current situation, proposing a new situation, and evaluating the gaps between the two, is central to the strategic planning process. Use Demand Metric’s GAP Analysis Tool to document gaps in areas that need to be core competencies.

What are Common Sales & Marketing Gaps?

• Strategic Planning & Governance – do you have a prioritization process?
• Business Data & Information Assets – do you have access to metrics?
• Customer Relationship Management – is your CRM system limited?
• Demand Generation – do you conduct lead scoring or lead nurturing?
• Sales – are you conducting key account strategic planning currently?
• Performance Measurement – how well does your company measure?
• Market Intelligence & Research – do you know your market share?
• Organizational Development – are your training programs up-to-date?
• Human Resources – are you conducting skills assessments?