Competitive Pricing and Value Analysis

April 15, 2010

Our Competitive Value and Pricing Analysis Tool will help you determine your market position with regard to value, price and market share. Once you have selected and defined your value drivers, score your product/service against your competitors and use the positioning map to identify and analyze your position in the market.


Market Segment Analysis Tool

April 15, 2010

Our Market Segment Analysis Tool will help you identify your key markets so you can allocate your resources more effectively. The goal of this tool is to provide you with a structured approach so you can obtain market segment rankings based on competitiveness, market opportunity and attractiveness.


Social Marketing Consulting RFP Template

December 29, 2009

The purpose of this tool is to help you design a Request for Proposal (RFP) for Social Media Consulting Services. An RFP is a formal invitation to request vendor proposals that meet specific business requirements and purchasing criteria.